Programme
LinkedIn is the largest professional social network in the world. More than 500 million people are registered worldwide, including 14 million in France. About 75% of CAC 40 companies pay tens of thousands of euros a year to use their profile targeting tools (Source Challenges Magazines, 2013). Many companies (especially SMEs) use LinkedIn because direct contact with potential candidates speeds up recruitment campaigns and reduces their cost. More and more companies are also posting jobs on LinkedIn. The social network has today become a kind of "dynamic yellow pages". The social network is also a great tool for job seekers or opportunity seekers to target the right person in companies where they might want to work.
MORNING : Presentation using power point and
a questions and answers session
Introduction
1. Why use LinkedIn?
2. How do head hunters or companies use LinkedIn to search for candidates?
3. Understand how to use Linkedin's search engine.
Positioning and making yourself visible on linkedIn
1. How to fill out your profile?
2. The two important techniques to put in place to be visible
3. How to create profiles in other languages?
(possibility of having a profile in several languages)
Communicate, contact other professionals and find opportunities
1. The three levels of relations on Linkedin: how to exploit them?
2. How to contact a stranger?
3. How to manage your business contacts?
4. How to use the "Groups" feature on LinkedIn?
Understand the interest of groups
How to take part in the 30 groups PHDs already active on LinkedIn?
How to create a group?
5. How to use the companies pages to find opportunities?
6. What is the difference between the "paid" option and the "free" option?
AFTERNOON : Practical work on computer
In the afternoon participants will work on their computers. The instructor will help them and give personalized advice. They will implement the knowledge gained in the first part of the training. They will work on the following actions:
Create and manage an effective LinkedIn profile
Update basic information and configure the public profile
Update in detailed work experience and qualifications
Identify contacts and add them to your network
Import and manage your contacts
Enter contact ( how to use the "InMail" feature to get in touch on LinkedIn)
Identify or create useful and interesting groups
Participate in groups and understand how they work
Produce and share articles on linkedIn
Request and get "recommendations"
Upload documents or publications (thesis, articles, videos, power point presentation ...)?
Use the publication feature to publish and promote your research
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This list is not exhaustive. The practical work will depend on their level of knowledge. Perhaps they already master simple things, in which case they will work on more complex topics according to their objectives.
